FACo launched its Spring-Summer collection on March 25, 2012, at Fukuoka’s very spacious Kokusai Center and while the fashions certainly play a pivotal role in the event (it is a fashion show after all!), there is also an array of special guest performances and appearances throughout the day. This year saw performances by artists such as Kana Nishino and Kyary Pamyu Pamyu, and catwalk appearances by Reina Triendl, Suzanne, Ai Haruna, JOY, Junichi Ishida, and many, many more.

Asianbeat also invited models from China, Taiwan and Thailand, who were chosen to represent their countries as “Kawaii Ambassadors” through an online popularity contest, to walk the runway on show day in promotion of Japan’s (and Fukuoka’s) kawaii fashion culture. This was the third year running that Asianbeat and FACo have sponsored the “Kawaii Ambassador” project.

● "S Cawaii!" model from Shanghai, Shanshan.