Kawaii Ambassadors are the girls who love Japanese and Fukuoka "kawaii" fashion and who want to promote kawaii fashion in Asia. The applicants are selected by the asianbeat website in conjunction with regional (Asian-based) fashion magazines related to Japan. Those who are selected in the web-vote are appointed as asianbeat・FACo Kawaii Ambassadors, and in addition to appearing as a model on stage at the Fukuoka Asia Collection (FACo) (which is a big fashion show held in Fukuoka), also have a role in promoting the appeal of the Fukuoka fashion and sightseeing scene in their home countries and regions.