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Yonehara Yasumasa presents - Moshi Moshi Kawaii Harajuku!


Harajuku’s new KAWAII hot spot

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● This store oozes kawaii.
Respected photographer and good friend of asianbeat, Yonehara Yasumasa, has recently opened “Moshi Moshi Kawaii Harajuku” shop on Takeshita-dori in Harajuku – the melting pot of Japanese culture. This shop aims to attract the attention of overseas visitors and specializes in all things “kawaii.”

The store boasts a whole range of goods and fashion accessories, including special collaboration items by brand “NEON OPERA TOKYO” and Harajuku’s premier event “HARAJUKU KAWAII!!!” Although we weren’t able to be there in person, sources say that the opening of “Moshi Moshi” created a buzz in the fashion and music community with hoards of models and artists turning up for the event.
Yonehara has spent his career portraying youth culture through his photography, but this time he’s switching media platforms to “retail store” to further distribute Japanese culture throughout the world. He has already made quite a name for himself in the Chinese speaking world so I look forward to seeing just how far this next step in his career takes him. “Moshi Moshi Kawaii Harajuku” is the epitome of Japan’s Harajuku/kawaii culture and is definitely high on my “to-see” list the next time I’m in Tokyo.
Editorial Department - Yasunaga


moshi_top_635.jpgMoshi Moshi Kawaii Harajuku

ADDRESS:Shibuya-ku, Jingu-mae 1-16-11 539Bldg 2F
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