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Character Collaborations on the Rise!


Kitty-chan Nikuman: “The nikuman that’s too cute to eat!” Circle K to sell 1.5 million “Hello Kitty Nikuman” nationwide.
The “Hello Kitty Nikuman” as seen in this photo will go on sale from October 16th (Wed.) 2012, to coincide with Kitty’s birthday which is November 1st. One Kitty Nikuman will set you back 150 Yen ($2) and there are already plans for a new flavor to be released on November 6th (Tues).
A custard flavor “Hello Kitty-man” did actually appear in circulation in January this year but they proved such a hit that the 400,000 batch of the limited time only product sold out in one week. However, this time around they’re preparing a batch of 1.5 million units, so their well prepared for another wave of Hello Kitty frenzy. “Hello Kitty Nikuman” are also bound to be a big hit with foreign visitors. Seeing all those plump, white Hello Kitty heads staring back at you from the nikuman case in the convenience store will prompt just about anyone to buy one.

I went to Family Mart to try a “Hatsune Miku Nikuman” (in Japanese) for myself but when I got there they had already sold out. These kinds of collaborations aren’t just about the products though; each of the companies put out commercials, run their own website campaigns, and even hold online popularity votes to determine the songs played in store during the promotion period. Family Mart released a series of commercials to promote their tie-up with character Hatsune Miku and they even went as far as to create “out take” version! Check it out for yourself!
Editorial Dep’t. - Yamashita
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Culture Watch
Check out these Fukuoka-local soft serve ice cream treats! They're the perfect companion for your foodie adventures, so give them a try!
When it comes to traveling, one of the best things to look forward to is trying out the local cuisine. So, we've got a treat for you! We've scoured the city of Fukuoka and gathered up the most colorful, diverse, and delicious soft serve ice cream flavors for you to indulge in. You've got to try these one-of-a-kind Fukuoka soft serve ice cream flavors and make some unforgettable travel memories!
2023.03.154 Tea Sweets to Enjoy in Fukuoka! Experience Japanese Culture through Colorful and Slightly Bitter Matcha♪
Japanese tea is very popular even overseas. In Fukuoka, which is known nationwide as a tea producing region, there are many spots where you can enjoy delicious sweets made with Yame matcha and other teas! Why not experience Japanese culture through "tea sweets" that have a vivid green color and a slightly bitter flavour?
2023.03.14Sakura (cherry blossom) season is almost in Fukuoka! Introducing beautiful spots to see the beautiful pink scenery!
Cherry blossom season is almost here! From late March to early April, Fukuoka shows off its beautiful scenery with cherry blossoms that present the city in a light pink color. From cherry blossoms at historic castles, to those at shrines that are enveloped in an atmospheric setting, and even cherry blossom-lined streets in the city center... Why not go out and see these stunning pink views for yourself?
2023.03.13Happy Valentine's Day♡ Here are some very tasty looking chocolates originating from Fukuoka!
In Japan on Valentine's Day it is a custom to express your feelings by giving chocolates to people you love, or to people who you are close with in daily life. Valentine's Day is just around the corner. We want you to be prepared this year to make an informed decision about what chocolate to buy, so here are some unique ideas of what kind of chocolates are on offer. For those in love, for friends, for yourself....or if you are a chocoholic, these chocolates are a Must-See (and Must-Try) for everyone!
2023.02.01New Year's Greetings for 2023!
Happy New Year! Thank you for all your support throughout 2022, visiting the asainbeat website and staying up to date with our social media!
2023.01.01WHAT’S NEW
- Important Notice - Website Closure
- #84 Thank you so much for everything up until now!
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- New Vegan and Vegetarian Dishes - Tasting Tour in Fukuoka City!
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EDITORS' PICKS
PRESENTS
- ◆ Winner announced! A card signed by Aoyama Yoshino and Suzushiro Sayumi!
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