Casio G-SHOCK, the tough watch that broke the mould, and began a new movement. Not only functional, but also a fashion icon. A major thrust behind this brand value would have to be the limited edition series, which started back in 1994 during the International Dolphin and Whale Conference for which Casio developed the Dolphin & Whale Eco-Research Network models. Since then new models have been developed every year and sold as limited editions (LE). There are regular LE series such as the popular Lover’s Collection model which comes out every winter, but also models that link up with accessory brands and artists, which have seen their LE models sell out in no time. The many quality G-SHOCK watches are making their mark.

The popular DW-6900 watch has joined forces with an apparel brand to create an LE watch. In the past the collaboration with BEAMS drew interest, but this time the tie-up is with US apparel makers that sets the street culture trend. One is with DMQ, which is at the forefront of New York street skate culture, and is very influential. Another LE is with west coast-based LRG, which has teamed up with artists like Kayne West, and is popular with youth. The light blue refreshing colour is very west coast, and is also the theme of LRG for 2009 spring. It is the third LRG collaboration model and enquiries have flooded in.
G-SHOCK is coming up to its 25th anniversary, and the way it has absorbed the culture of the times through collaborations is testament to its worldwide toughness.

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G-SHOCK STORE FUKUOKA　Canal City Hakata 2F　+81- 92 -273 -1738

Doraemon takes a peek when the back light shines. In sync with Doraemon’s year of birth, 2112, a limited number of 2112 watches have been produced. The belt has the G-SHOCK 25th anniversary logo.

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