Respected photographer and good friend of asianbeat, Yonehara Yasumasa, has recently opened “Moshi Moshi Kawaii Harajuku” shop on Takeshita-dori in Harajuku – the melting pot of Japanese culture. This shop aims to attract the attention of overseas visitors and specializes in all things “kawaii.”

The store boasts a whole range of goods and fashion accessories, including special collaboration items by brand “NEON OPERA TOKYO” and Harajuku’s premier event “HARAJUKU KAWAII!!!” Although we weren’t able to be there in person, sources say that the opening of “Moshi Moshi” created a buzz in the fashion and music community with hoards of models and artists turning up for the event.