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The "Visit Fukuoka, Birthplace of Tonkotsu Ramen" campaign has been run by Fukuoka Prefecture in Hong Kong, Taiwan and Thailand. An accompanying set of three promotional videos has been produced starring staff that work for Fukuoka Prefecture!
Subtitles are available for the videos in English, Thai and Chinese (traditional characters.) Right now Japanese tonkotsu ramen is experiencing a real boom overseas. Hopefully these videos will raise even more awareness about Fukuoka!

I LOVE TONKOTSU RAMEN Episode 1 “How do you cap off a night in Fukuoka?”


* For Chinese (traditional characters) subtitles, click here!
I LOVE 豚骨拉麵　第1集「福岡的收尾料理是？」
* For Thai subtitles, click here!
I LOVE ทงคตสึราเมน ตอนที่ 1 "มื้อปิดท้ายของฟุกุโอกะคือ?"

I LOVE TONKOTSU RAMEN Episode 2 “How to order”

For Chinese (traditional characters) subtitles, click here!
I LOVE 豚骨拉麵　第2集「點餐須知」
For Thai subtitles, click here!
I LOVE ทงคตสึราเมน ตอนที่ 2 "กฎในการสั่ง"

I LOVE TONKOTSU RAMEN Episode 3 “Noodle showdown”

For Chinese (traditional characters) subtitles, click here!
I LOVE 豚骨拉麵　第3集「鬥麺」
For Thai subtitles, click here!
I LOVE ทงคตสึราเมน ตอนที่ 3 "การต่อสู้"

There are lots of interesting words, which are well-known, commonly used expressions in the world of tonkotsu ramen, such as "Barikata (very hard)" and "Kaedama (second serving/refill)" that are used in the videos! Tonkotsu ramen is a real soul food, which Fukuoka proudly boasts to the world. Hopefully these videos will let people from across the globe know about Fukuoka, the birthplace of tonkotsu ramen! And that doesn't just go for overseas, it would be great if everyone in Japan became more familiar with Fukuoka ramen, too!

We've posted a "Fukuoka Ramen Map" on the asianbeat site, which gives you a run down of all the different kinds of ramen restaurants that can be found throughout Fukuoka Prefecture. The ramen joints have been divided into areas, so that the site is easier to navigate. We'll continue to tell you about more and more ramen restaurants to check-out, so be sure keep an eye on what we're posting! (Editorial Dept.: Sheeta)