icon Measures and provisions are being taken at various locations in an effort to prevent the spread of the new coronavirus.
Please check the official website for the event / store you are planning to visit for more information.

asianbeat Multilingual pop culture website

  • facebook
  • twitter
  • Instagram

[ICON] Ohno Toshiya - Producer with a Modern Day Edge in the Pursuit of Realism(3/3)

  |  Next

It's a matter of course to know information through internet. It gonna be important how experienced from now on.

IMG_1703 -掲載用.JPG

ab:What do you take good care to product magazine in part of creative?

Ohno : After all, it depends that is cool or not. After all, it's Intuition! I think the cool thing or interesting thing don't need reason. It go out of use if those things don't come out the scene or we don't see.
I think if we human being increase input output increase also. I was lucky that I could see many scenes and many people. Also I like various music, and I was lucky I had a chance to go abroad many times. The more you had better see many things from various side the more you have a sharp sense and incrase the choises.

ab:It is the part to lead to On the spot,Realism.

Ohno : I think everybody feel like to understand all by internet in modern era. Then it happen you can only get the same thing as everybody get. But when you see a real thing, you are extremely moved and that's very important! It's a matter of course to know information through internet, It gonna be important how experienced from now on. I think Japan is national isolationism now. Everybody can't speak English and they don't often go abroad don't they? It's not good customs to stay in Japan, speak only Japanese, see only Japanese things.
全員集合.jpg
This is the photograph of Punkspring At backstage in 2008 for the FLJ first issue. You can see a deluxe members in picture, RANCID、PENNYWISE、NOFX、Akihiro Namba、Hikaru.

ab : Is your experience reflected as an idea in practice?

Ohno : Yes, That's right. For example about fes, there is good Fes in Europe and in United States, and I think I take in a good thing. Punkspring is the same way too. Almost people who like punk or hip hop hardly like other kinds of music. Don't you think it's painful you can see only a few favorite bands even if you pay large sum for it?
But In USA, if you go to Warped Tour you can see a terrific numeric bands throughout the day from the daytime, and the girls are cute also. Then after live they enjoy a barbecue! I thought "What's this! Aren't they tricky?" But this idea troubled me strongly! I wanted to have a fes like only punk throughout the day in Japan after saw Warped Tour. Then punkspring started. I thought "Of course I can't exactly make the same thing but I can make similar it."

The feeling of speed and good choice are important to make the information business nowdays.

ab : How do you think about the media which are long in the scene, judge from Mr. Ono who has checked the prosperity and surround a scene?

Ohno : I think I feel the present magazine is uninteresting because only the person among whom it's popular
appears in the magazine. Now, it's very popular to put the marketing first how to show the street, and maybethe fact happen that a reader image is difficult to see. It involve publicity, only the thing to sell well get into a magazine. I understand that's happen sometimes but magazine used to have a part to liven up someone who is gonna be famous. And I hope a tendency like that still remain.
ab : What is the scene Mr. Ono pay attention in particular now?

Ohno : It's now, but hip hop and hard-core are interesting in music scenes!
Everyone who do a hip hop use twitter to comunicate with and they are very linked by twitter. They have a strong power and mind to act a hip hop thing without a help for major record label. But i think The people who takes up the topic "Japanese hip hop is owsome!" get less. Worse, hardcore is ignored. Media make a fuss electro for now. I don't think electro is not old but I can't get it why media take up that now! It's too late even electro became established in this way. I thinkl the roll of magazine will change more an more after all. For example, you can see a magazine by ipad. Also twitter, now everybody can share the information with each other on time as becoming popular. About magazine, it even takes one month for sale after I collect data. I wondwer who on earth read this if each sensitivity is slow?
IMG_2104.JPG
I think it is necessary for the person whose job is to handle the information for business to have the feeling of speed for this reason. And it becomes the problem to get your good choise right to pick up from a large number of information.

For example I'm happy if a person in thirties reads this, they have a lot of get up and go for something!

IMG_2094.JPG
FLJ創刊号。A cover is Hikaru(BOUNTY×HUNTER)、Akihiro Nanba(Hi-STANDARD/ULTRABRAIN)、Tim Armstrong(RANCID)、ZEEBRA
ab : What made you move to start a magazine(FLJ) again?

Ohno : About 15,000 people came in puncspring at the time when I didn't participate in a magazine works
. I felt like something myself. But any media didn't come to covering an event and I thought "why they don't come" (with seeing a cover of 1st number of FLJ.).

ab : What do you want to do through FLJ?

Ohno : I'd like to keep various work, but I'd like to continue the magazine works too. About 2 years when I was not belong to magazine works I felt lonely. I want to make the magazine be the forefront after all.
It is like "Ohno-group". It's not only publishing business is somethig, but I can't give up that business.
It's like this "Watch this! Isn't it cool!?"
I wish everybody read this and they were driven and FLJ could be help to entrance to something.
For example I'm happy a person in thirties reads this and feel been driven. I hope this magazine will be like "An edition Viagra".
ab : How do you think of scene of Asia?

Ohno : I think the street scene of Asia are retracing the road Japan did. If that is the case in Asian, they had better see Japan more than USA to get useful information. Japan would like also to offer such thing on the contrary. Actually, There are a lot of offers to deliver FLJ.

ab : Please message to Asian young people.

Ohno : Do everything with all your strenth! There is nolimit to everything!

(2010.5.11)
IMG_1706 - コピー.JPG
Google Bookmarks

[INFO]

profile_ohno[1].jpg[PROFILE]
Ohno Toshiya
DRAGON ZOE LLC. / FLJ Editor

■Career
Born in 1964, From Yokohama. Through editor of "Fine" "Warp" to independence. He belongs to product the fes of PUNKSPRING & event and produce domestic artists,art director,produce TV radio program. He is active with multi directions. He is the vocal of Band “DBX. Also He plays DJ as "DJ OHNO". July 30, 2008, He started free magazine『FLJ』. Bimonthly magazine publication and expanding crossmedia. limited company representative director Dragon Zoe.

■Web Site
FLJ http://www.fljtokyo.com
blog http://www.fljtokyo.com/wp/
Twitter http://twitter.com/ToshiyaOhno

  |  Next

WHAT’S NEW

EDITORS' PICKS

  • Misako Aoki's Timeless Trip in Fukuoka
  • A Romantic Fukuoka Date with Xiao Xiao Bai ❤
  • That's why I always love you Fukuoka
  • オタクマップ
  • Fukuoka Ramen Map
  • Interview Now
  • Cosplayers Laboratory
  • WFS

PRESENTS