We went to Tenjin's INCUBE mall and asked the seasonal kimono shop, Chouya on what the hottest trends of 2013 are.

This year's stylistic trend seems to be heavily set towards what can be dubbed "traditional weaves." Unlike that of the colorful yukata prevalent in previous years, we have seen a shift toward a more sedated array of hues. One of the staff, as pictured here is wearing a classical set. The yukata is muted in color but the minor details, such as the hair accessories, obi (the band that is wrapped around the waist of the yukata) and geta's (traditional Japanese sandals) red straps really bring out the beauty in this kind of style. It's nothing short of brilliant!


We also asked her to pick out a non-traditional set of yukatas. While the classical look with its muted tones are nice, summer just wouldn't be complete without its more ornate counterpart.

Due to the recent comeback of the classical yukata weave, old-fashioned garments such as those for the obi are also making their way back into mainstream popularity. As per the time-honored look that is now in fashion, glass beads have taken the stead of the deluxe pearl broaches and Swarovski of previous years.

The most popular hair ornament is by far the ones with flowers! Young girls love these freely dangling hair accessories that move complementary to your every movement.

Unlike previous years, we've seen a sudden spike in popularity in men's yukata. It's so popular this year that the men's yukata corner is nearly as big as the women's selection. Even as we were conducing the interview, we saw many men buying a yukata for themselves and even women buying a few as presents for their boyfriends or husbands. Seeing this, we decided to ask the shop staff what the most sought-after look in men's yukata was.