icon Measures and provisions are being taken at various locations in an effort to prevent the spread of the new coronavirus.
Please check the official website for the event / store you are planning to visit for more information.

asianbeat Multilingual pop culture website

  • facebook
  • twitter
  • Instagram

The "insect food" that cares about the earth! We've tried the "Cricket Cracker" produced by MUJI!

What's Hot!? Hottest Trends in Japan
LANGUAGES AVAILABLE: 日本語 한국어 簡体中文 繁體中文 ภาษาไทย Bahasa Indonesia

It smells good and is delicious♪

Cricket Cracker
Well-known for its simple and stylish household items not only in Japan but also overseas, MUJI has launched their "Cricket Cracker" in Japan! Some of you might be freaked out by the idea of "insect food", but it is said to address the issue of food crisis as the world population continues to grow. In fact, "insects" are now attracting attention as an alternative food source for animal protein that usually comes from chicken, pork, and beef. This leads MUJI to begin the partnership with Tokushima University where researches are carried out on edible crickets, and eventually developed the "Cricket Cracker" which is remarked as "sustainable, high nutritional value, low environmental impact"!
Cricket Cracker
It looks just like any other senbei (rice cracker), but it was my first "insect food", so it made me feel a little bit anxious while opening it up. However, the fragrant smell really stimulated my appetite. It is delicious! The texture is light and crispy, it has simple taste with a slight bitterness, not sure if it is the soy sauce or the cricket but it makes you reach for another one soon. The "Cricket Cracker" is now available only on MUJI online store and is unlikely to be launched overseas at the moment. But let's take this chance to talk about the future of the earth with the people around you! (Editorial Dept.: Non)
Cricket Cracker
These tiny black things must be the "cricket powder"!

Cricket Cracker
Cricket Cracker

INFORMATION

- MUJI Official Website: https://www.muji.com/jp/ja/store
- MUJI Official Website | About "Cricket Cracker" : Click HERE!
- Twitter: @muji_net
- Facebook: @muji.jp
- Instagram: @muji_global

WHAT’S NEW

EDITORS' PICKS

  • Misako Aoki's Timeless Trip in Fukuoka
  • A Romantic Fukuoka Date with Xiao Xiao Bai ❤
  • That's why I always love you Fukuoka
  • オタクマップ
  • Fukuoka Ramen Map
  • Interview Now
  • Cosplayers Laboratory
  • D.I.Y. Ita-Goods (Special Otaku Lecture)
  • WFS

PRESENTS

All the info. on asianbeat's present campaign!
  • Mộttrăm
  • * Drink tickets of "Meccha Mộttrăm Hakata Torimon Milk" giveaway! Apply by 2nd August 2020!
  • lyrical school
  • * Winner announced! A poster signed by lyrical school!