If you read the popular magazine Cawaii you can see a lot of girls dressed in the Japanese sailor style school uniform.

Anime and its fashion anｄ theme songs are booming. Cosplay is also big with as many as 40,000 fans getting together for a single event. Here at asianbeat we have previously brought you news of the popularity of Japanese pop culture among Thai youth.

Browsing through the Cawaii magazine, one ad stands out.