Asian Kawaii Style - Vol.1: CreamyRuby from Hong Kong

With “My Kawaii” we take a look into what girls from all over Asia find to be “kawaii” and bring you up-to-date information on fashion, events, and people from all over Asia! Volume 1: CreamyRuby!

Asian Kawaii Style | Hong Kong｜ Fashion｜

2013.06.27

POWER OF GIRLS from TOKYO Vol.6 maki from Angelic Pretty

Maki Taguchi, a designer of Angelic Pretty -a Lolita brand that is representative of that genre of Japanese fashion. ”Angelic Pretty” revolves around the idea of “kawaii” clothes that look like they could be fit for a princess with beautiful lace, ribbons, and frills straight from storybooks that young children read.

POWER OF GIRLS from TOKYO | Tokyo｜ Fashion｜ Hobbies｜

2013.06.11

From Fukuoka to the World: Kawaii Culture is here to stay!

From Fukuoka to the World: Kawaii Culture is here to stay!

Culture Watch (Latest News & Info) | Japan｜ Fukuoka｜ Fashion｜

2013.06.08

[JAPAN! JAPAN! JAPAN!]#54 Aspirations of the Charismatic Face of Lolita Fashion who carries on the Spirit of Japan’s Kawaii Ambassadors

Over the past five years that I’ve been involved in cultural diplomacy, the person I’ve shared the most ups-and-downs with would have to be model, Aoki Misako.

JAPAN! JAPAN! JAPAN! | Japan｜ INTERVIEW / SERIALS｜ Fashion｜ JAPAN! JAPAN! JAPAN!｜

2013.06.05

D.I.Y. Ita-Goods (Special Otaku Lecture)

Here we’ll show you the basic steps you need to know to make your own ita-goods and you can even look through our photo gallery of handmade ita-goods.

feature | Fashion｜ Manga｜ Anime｜ Game & e-Sports｜ Trends｜

2013.05.27

World Fashion Snap / Fukuoka FACo 2013

In our 3rd installment of “World Fashion Snaps” we revisit Fukuoka for its fashion-based event that has everyone in the city beyond excited! Please check out our snaps from the Fukuoka Asia Collection (FACo)!

World Fashion Snaps | Fashion｜

2013.05.02

World Fashion Snap / Seoul

In our 2nd installment of “World Fashion Snaps” we visit Seoul – the epicenter of Korean fashion. Following Tokyo and Hong Kong, Seoul has drawn some global attention fashion-wise in its own right. From local to global brands we hope to cover all current Korean trends.

World Fashion Snaps | Fashion｜

2013.04.09

World Fashion Snaps / Fukuoka

Oftentimes referred to as the ‘The Gateway to Asia,’ we have decided to start in the metropolitan city of Fukuoka for the first round of our "World Fashion Snaps" series. The people of Fukuoka have great taste in fashion and the city itself has a growing reputation for being one of the trendiest in all of Japan!

World Fashion Snaps | Fashion｜

2013.02.14

[JAPAN! JAPAN! JAPAN!]#38 From Idols to Fashion – This Qatari Girl’s Room is Full of Kawaii

One is all it takes. Just make one friend from another country and your view of that country will change completely. That’s what I believe to be the fundamental truth behind all foreign diplomacy.

JAPAN! JAPAN! JAPAN! | Japan｜ Other Areas｜ INTERVIEW / SERIALS｜ Fashion｜ JAPAN! JAPAN! JAPAN!｜

2013.02.13

[JAPAN! JAPAN! JAPAN!]#37 Kawaii Fashion Show in Qatar!

As I wrote in my previous article, in the lead up to the close of the 2012 Doha International Book Fair, the “Japan booth” at the event hosted its own “Kawaii Fashion Show” – the first fashion show of its kind to be held in the city of Qatar!

JAPAN! JAPAN! JAPAN! | Japan｜ Other Areas｜ INTERVIEW / SERIALS｜ Fashion｜ Event Reports｜ Talent/Idol｜ JAPAN! JAPAN! JAPAN!｜

2013.02.06

Japanese Denim Makes its Debut in Singapore!

Japan's "Okayama Denim" is considered among the highest quality denim in the world. An event was held in Singapore recently to showcase Okayama Denim to a broader Asian audience and show the people of Singapore why this Japan-made product has come to be labelled a world-class brand in its own right.

Culture Watch (Latest News & Info) | Japan｜ Other Areas｜ Fashion｜

2013.01.31

[JAPAN! JAPAN! JAPAN!]#36 Lolita Fashion Starlet, Aoki Misako – a big hit in Qatar!

I first met Aoki Misako in February 2009. At the time I was on a panel of advisers to the Ministry of Foreign Affairs, searching for candidates for the “Kawaii Ambassador” project and Aoki Misako just happened to be one such candidate who seemed perfect for the role.

JAPAN! JAPAN! JAPAN! | Japan｜ Other Areas｜ INTERVIEW / SERIALS｜ Fashion｜ Event Reports｜ Talent/Idol｜ JAPAN! JAPAN! JAPAN!｜

2013.01.30

[JAPAN! JAPAN! JAPAN!]#35 Fahion, Beauty and the Moscow J FEST

Moscow's "J FEST" has become a signature event of the winter season in Moscow and is now in its fourth year – the most recent installment being held in December last year (2012). It’s the largest Japanese pop culture event of its kind in Moscow and the main attraction has remained constant from the very beginning: the fashion show.

JAPAN! JAPAN! JAPAN! | Japan｜ Other Areas｜ INTERVIEW / SERIALS｜ Fashion｜ Manga｜ Anime｜ Cosplay｜ Event Reports｜ Talent/Idol｜ J-POP｜ JAPAN! JAPAN! JAPAN!｜

2013.01.23

POWER OF GIRLS from TOKYO

In the second edition of our [POWER OF GIRLS from TOKYO] series, we introduce Higashi Kanae, who is the organizer of“Hakuchumu”, a corroborative event between young female creators born in the Heisei era. Hakuchumu crosses boundaries of fashion and art, and Higashi Kanae just loves the power generated by the girls working together, as they bring their brave new world of culture to all corners of the globe - culture created by the powerful potion of girls expressing themselves in a way that up to now has been taboo to speak of.

feature | Japan｜ Fashion｜ Talent/Idol｜ Trends｜ Art｜

2012.12.13

[ICON] Sebastian Masuda – On a mission to bring Harajuku Kawaii Culture to the world

We talk Sebastian, the art director and producer of 6%DOKIDOKI about the beginnings and direction of HARAJUKU KAWAII culture.

Icon | Japan｜ INTERVIEW / SERIALS｜ Fashion｜ Music｜ Trends｜ Art｜

2012.11.02

[JAPAN! JAPAN! JAPAN!]#20 International Students’ Views on Japan and the Japanese People

I’ve met countless young people in my line of work who dream of one day living in Japan. As a Japanese, it’s something that makes me extremely grateful to hear. There are people from all over the world living in Japan, whether it be for study or for work.

JAPAN! JAPAN! JAPAN! | Japan｜ China｜ Taiwan｜ Tokyo｜ INTERVIEW / SERIALS｜ Fashion｜ JAPAN! JAPAN! JAPAN!｜

2012.10.07

“2012 FACo in Dalian” Photo Report

On September 9 2012, FACo in Dalian was held.This is the show's photo report!

FASHION SNAPS | China｜ Fukuoka｜ Fashion｜ Event Reports｜

2012.09.25

[JAPAN! JAPAN! JAPAN!]#16 Idol meets Band, Harajuku meets Shimokitazawa. Collaborations unique to Japan.

I often get told by people in the music industry, “Sakurai-san, its hard believe you used to have no interest in idols whatsoever.”

JAPAN! JAPAN! JAPAN! | Japan｜ Tokyo｜ INTERVIEW / SERIALS｜ Fashion｜ Music｜ Anime｜ JAPAN! JAPAN! JAPAN!｜

2012.09.12

FACo2012 -editorial department of S cawaii! China Report-

Editorial department of S cawaii! China Report about FACo2012.

FASHION SNAPS | Japan｜ China｜ Fashion｜

2012.09.11

FACo2012 -editorial department of GLAMOROUS Thailand Report-

Editorial department of S cawaii! Thailand Report about FACo2012.

FASHION SNAPS | Japan｜ Thailand ｜ Fukuoka｜ Fashion｜ Event Reports｜

2012.08.28